Goodbye to the Traditional Wallet, Enter the Mobile Wallet

The following is a guest post from Tope Abayomi, Founder of Emityme Apps.

Can your customers pay for product and/or services through a mobile phone?  If not, you should start thinking of implementing an option unless you’re comfortable  leaving money on the table.

                                                     

New forecasts from PayPal show that this year’s total mobile payments (TMP) volume is expected to reach $3 billion.  But PayPal only serves a small part of the mobile payment market.  For all mobile payments sent through all systems in the US, the total volume is set to hit the $6B mark, according to Forrester Research. PayPal’s number is double from what they expected at the start of the year, as the number of customers using their phones to pay has soared.

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SMB Market for Mobile SaaS to Reach $3.3B This Year, Growing to $16.6B in 2016

According to a new survey out recently from Strategy Analytics, the market for mobile Software-as-a-Service solutions is expected to reach $3B by the end of the year, growing to an impressive $16.6B by 2016 — representing a 5-year CAGR of 29.5%.

                                            

According to the data, North America and Western Europe represent the greatest SMB spending opportunity for mobile SaaS, with SMBs in North America spending twice as much than those in Western Europe.  Smartphones and wireless devices form the basis of mobility and pave the way for mobile applications including access to company e-mail, calendars, CRM systems and databases.

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Google Says Local Now Accounts for 40 Percent of Mobile Searches, “Distance” Now an AdWords Ranking Variable

Google today announced new mobile ad-units along with some interesting new stats in regards to mobile search.

                                 

According to the company, 40% of all mobile searches coming to Google are local in nature at this point, which continues to trend upward.  As such, the search giant also announced that “physical location,” or the proximity of a local business to a user’s location will become a targeting variable when serving ads to mobile users.

We reported yesterday that Google is now on track to bank over $2.5B in mobile ad sales this year, and it looks like the company’s “Click-to-Call” ads are driving a large portion of this total.  Google’s Surojit Chatterjee said that Click-to-Call is now driving “millions of calls per week” globally for the company.

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