Millennial Media Shows iPhone, iPad Now Major Players in Mobile Ad Impressions

According to the latest data released from independent mobile advertising and data company Millennial Media, the iPhone and its tablet sibling, the iPad, have earned some fairly lofty placements across a broad variety of mobile advertising statistics.

                                                           
The Mobile Mix Q3 Report reveals that iOS impressions grew 60% year-over-year, from Q3 2010-Q3 2011. In particular, iPad impressions grew 456%, and iPod Touch impressions grew 30% year-over-year.
Not to be outdone, the iPhone accounted for 54% of the iOS impressions on Millennial Media’s platform, while iPod Touch and iPad combined to make up the other 46%.

Posted in: Android, Announcements, iOS, Mobile Advertising, Mobile Analytics, Mobile Devices