Google Adding +1 Buttons to Mobile Web, Mobile Display Ads

It was announced today that Google will begin adding +1 buttons to their Web and mobile display ads in early October, adding user photos and recommendations to the ads themselves.  The buttons were recently added in the same way to Google search results.

                              

On its “Inside AdWords” blog today, Google said that +1 buttons have been installed on over a million Websites across the Web with more than 4 billion daily impressions.  By adding the buttons to display ads across both the Web and mobile, advertisers have the ability to run social-enabled ad campaigns that work across millions of sites on over 40 countries around the world.  The new feature is being added to display ads by default, though users can opt-out manually via their AdWords account.

Read more »

Google Says Local Now Accounts for 40 Percent of Mobile Searches, “Distance” Now an AdWords Ranking Variable

Google today announced new mobile ad-units along with some interesting new stats in regards to mobile search.

                                 

According to the company, 40% of all mobile searches coming to Google are local in nature at this point, which continues to trend upward.  As such, the search giant also announced that “physical location,” or the proximity of a local business to a user’s location will become a targeting variable when serving ads to mobile users.

We reported yesterday that Google is now on track to bank over $2.5B in mobile ad sales this year, and it looks like the company’s “Click-to-Call” ads are driving a large portion of this total.  Google’s Surojit Chatterjee said that Click-to-Call is now driving “millions of calls per week” globally for the company.

Read more »