Mobile Devices Claim 10% of All YouTube Downloads, Says Google

YouTube is a popular destination for mobile users. According to YouTube director of global platform partnerships Francisco Varela, mobile users are responsible for about 10% of all videos downloaded from Google’s ultra-popular video sharing platform.

                                               

Coverage from Mobile World Live at the Huawei Global Mobile Broadband Forum 2011, where Varela spoke, revealed that YouTube subscribers are using mobile devices to create content at a rapid pace..

More than two hours of video is uploaded from devices every minute, Google revealed, with Varela adding that Google and YouTube are “working to optimize use of the mobile network, for example offering different default quality depending on infrastructure type.”

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Fiksu: Android Users 2X More Likely Than iOS Users to Open an App Ten Times or More

Mobile app monetization provider Fiksuhas published new data comparing mobile app loyalty on both Android and iOS devices, finding user loyalty to be much higher on Android.

                                      

The company analyzed more than four billion “app actions” through its platform and applied a metric defining a loyal user based on the number of times he or she opens an app.  The data shows that on average, Android users are two times more likely than iOS users to open an app ten times or more.  iOS still dominates among premium brands but what this means is that there’s plenty of inventory available on the Android platform, where global traffic can cost much less than iOS traffic based on standard supply and demand principles.

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comScore Highlights Growth Spurt in Mobile Social Media Audience

According to the findings of an insightful new report from comScore, 72.2 million Americans accessed social networking sites or blogs on their mobile device in August 2011.

                                  

Not only does that figure represent a whole lot of people, it also reveals an audience size increase of 37 percent over the past year alone. The study similarly showed that more than half read a post from an organization, brand or event while on their mobile device.

“Social media is one of the most popular and fastest growing mobile activities, reaching nearly one third of all U.S. mobile users,” says Mark Donovan, comScore senior vice president for mobile. “This behavior is even more prevalent among smartphone owners with three in five accessing social media each month, highlighting the importance of apps and the enhanced functionality of smartphones to social media usage on mobile devices.”

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Millennial Media Shows iPhone, iPad Now Major Players in Mobile Ad Impressions

According to the latest data released from independent mobile advertising and data company Millennial Media, the iPhone and its tablet sibling, the iPad, have earned some fairly lofty placements across a broad variety of mobile advertising statistics.

                                                           
The Mobile Mix Q3 Report reveals that iOS impressions grew 60% year-over-year, from Q3 2010-Q3 2011. In particular, iPad impressions grew 456%, and iPod Touch impressions grew 30% year-over-year.
Not to be outdone, the iPhone accounted for 54% of the iOS impressions on Millennial Media’s platform, while iPod Touch and iPad combined to make up the other 46%.

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Africa Remains Mobile’s Greatest Frontier

By all accounts, the continent of Africa remains the greatest frontier for mobile.

Without question, Africa is the world’s fastest growing mobile phone market. That’s according to a freshly published industry group report that was published Wednesday.

The report, which comes to us by way of GSMA (Groupe Speciale Mobile Association), says mobile penetration in Africa has reached 649 million connections. That number is second only to Asia and rapidly ballooning.

                                           

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Square Now Processing $11 Million in Mobile Payments Daily

Twitter co-founder and mobile payment platform pioneer Jack Dorsey announced over the weekend that Square is now processing close to a whopping $11 million a day in mobile payments. Not bad for a company that was only processing $4 million in mobile payments daily last July.


                                   










Dorsey made the announcement at the Techonomy conference in Tucson, Arizona.
Dorsey revealed at the conference his belief that Square’s success and rapid growth are rooted in the same fundamental factors that make Twitter work.

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