Study: Banner Ads on Mobile Devices See Higher CTR Than On PCs

There’s been a lot of debate regarding CTR for banner ads on mobile devices.  Many argue that mobile users click on banner ads by mistake and therefore can’t compete with traditional banner ads viewed on PCs.  A new study out by MediaMind, however, aims to debunk this myth.

                                         

The company analyzed 230 million impressions of the same banner ads on both mobile devices and traditional browsers and found that the average CTR for mobile ads was .61% compared to .07% for browsers.  MediaMind disagrees with the notion of errant clicks on mobile devices and instead says that mobile is simply “experiencing the same kind of new and fascinating curve that banner ads had when they first asked people to punch the monkey.”

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SMB Market for Mobile SaaS to Reach $3.3B This Year, Growing to $16.6B in 2016

According to a new survey out recently from Strategy Analytics, the market for mobile Software-as-a-Service solutions is expected to reach $3B by the end of the year, growing to an impressive $16.6B by 2016 — representing a 5-year CAGR of 29.5%.

                                            

According to the data, North America and Western Europe represent the greatest SMB spending opportunity for mobile SaaS, with SMBs in North America spending twice as much than those in Western Europe.  Smartphones and wireless devices form the basis of mobility and pave the way for mobile applications including access to company e-mail, calendars, CRM systems and databases.

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