05:38
rose
According to the findings of an insightful new report from comScore, 72.2 million Americans accessed social networking sites or blogs on their mobile device in August 2011.
Not only does that figure represent a whole lot of people, it also reveals an audience size increase of 37 percent over the past year alone. The study similarly showed that more than half read a post from an organization, brand or event while on their mobile device.
“Social media is one of the most popular and fastest growing mobile activities, reaching nearly one third of all U.S. mobile users,” says Mark Donovan, comScore senior vice president for mobile. “This behavior is even more prevalent among smartphone owners with three in five accessing social media each month, highlighting the importance of apps and the enhanced functionality of smartphones to social media usage on mobile devices.”
Posted in: Mobile Advertising, Mobile Analytics, Mobile Devices, Mobile Marketing, Mobile Social, News
0 comments:
Post a Comment