05:23
rose
On Thursday, Millennial Media published its Q3 SMART report.
The latest in-depth report from the folks at Millennial Media highlights key areas of the mobile marketing realm that have made significant gains in recent months.
According to the findings presented in the report, local market targeting grew a staggering 50% quarter-over-quarter, and certain “post-click” options, like the ability to watch video, similarly grew 78% quarter-over-quarter.
Finance, however, was the top US ad vertical on Millennial Media’s network and has grown 356% year-over-year. Entertainment, on the other hand, was the top International ad vertical.
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