Tuesday 15 November 2011

Goodbye to the Traditional Wallet, Enter the Mobile Wallet


The following is a guest post from Tope Abayomi, Founder of Emityme Apps.
Can your customers pay for product and/or services through a mobile phone?  If not, you should start thinking of implementing an option unless you’re comfortable  leaving money on the table.
                                                    Mobile Marketing Goodbye to the Traditional Wallet, Enter the Mobile Wallet 
New forecasts from PayPal show that this year’s total mobile payments (TMP) volume is expected to reach $3 billion.  But PayPal only serves a small part of the mobile payment market.  For all mobile payments sent through all systems in the US, the total volume is set to hit the $6B mark, according to Forrester Research. PayPal’s number is double from what they expected at the start of the year, as the number of customers using their phones to pay has soared.

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