Tuesday 15 November 2011

eBay Sees $5 Billion in Mobile Sales in 2011 via Mobile Apps, Smartphones


It is shaping up to be a banner year in mobile sales for eBay. This week, the online marketplace’s CEO, John Donahoe, revealed that eBay will have done $5 billion in business this year via mobile phones. eBay owned PayPal isn’t far behind with $3.5 billion in mobile payments for the calendar year.
                                      Mobile Marketing eBay Sees $5 Billion in Mobile Sales in 2011 via Mobile Apps, Smartphones

The smartphone boom and corresponding popularity of eBay’s mobile applications have made this impressive feat possible. Donahoe admits that that eBay’s applications for iOS, Android and Windows Phone have been downloaded in excess of 56 million times.
“We are seeing profound change in how consumers are behaving and will behave. We believe we are at an inflection point,” Donahoe reportedly said this week at the Open Mobile Summit. Our perspective on mobile is that it’s not incremental, it is another screen in the shopping experience. It’s a consumer that is coming back more frequently and shopping more because now it can be done at any time of the day. We know it is driving consumer engagement and customer value.”

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