05:46
rose
Mobile app monetization provider Fiksuhas published new data comparing mobile app loyalty on both Android and iOS devices, finding user loyalty to be much higher on Android.
The company analyzed more than four billion “app actions” through its platform and applied a metric defining a loyal user based on the number of times he or she opens an app. The data shows that on average, Android users are two times more likely than iOS users to open an app ten times or more. iOS still dominates among premium brands but what this means is that there’s plenty of inventory available on the Android platform, where global traffic can cost much less than iOS traffic based on standard supply and demand principles.
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