Mobile advertising networkGreystripe has announced some innovative new mobile ad units focused on making the experience more relevant, targeted, and “app-like” for mobile users.

                           

The new ad units, or “Ad Boosters” as they’re called, allow for both industry-focused and social ad units.  The industry-focused units drill down to a specific, targeted vertical for things like retail, CPG, automotive, etc., and can be customized to allow advertisers to direct users to specific actions.  The retail booster, for example, includes a “Find Store button,” a “Coupon button” and a “Buy Now button.”  The social units add integration for services like Facebook, Twitter, Google+ and YouTube.

Posted in: Announcements, Mobile Advertising, Mobile Apps, Mobile Devices, Mobile Internet