05:56
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It was announced today that Google will begin adding +1 buttons to their Web and mobile display ads in early October, adding user photos and recommendations to the ads themselves. The buttons were recently added in the same way to Google search results.
On its “Inside AdWords” blog today, Google said that +1 buttons have been installed on over a million Websites across the Web with more than 4 billion daily impressions. By adding the buttons to display ads across both the Web and mobile, advertisers have the ability to run social-enabled ad campaigns that work across millions of sites on over 40 countries around the world. The new feature is being added to display ads by default, though users can opt-out manually via their AdWords account.
Posted in: Android, Announcements, Google Mobile, Marketing Strategy, Mobile Advertising, Mobile Apps
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